Rolls-Royce Motor Cars delivers outstanding result in 2017
ข่าวทั้งหมด : / Rolls-Royce Motor Cars delivers outstanding result in 2017
Rolls-Royce Motor Cars delivers outstanding result in 2017
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3,362 motor cars delivered to customers in 2017 – despite the absence of
Phantom.
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The Americas region retains top status.
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China returns to form with sales up 40% compared to 2016.
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Successful new launch for Dawn Black Badge.
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One of the most significant years for Bespoke in the company’s 114-year history.
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First modern coachbuilt Rolls-Royce, ‘Sweptail’, unveiled.
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Record intake for Apprenticeship Programme.
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Significant expansion of Technology and Logistics Centre.
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Major investment in Goodwood manufacturing plant in readiness for new models.
Goodwood,
UK- Rolls-Royce
Motor Cars has announced a highly successful 2017, with a total of 3,362 cars
commissioned by customers in almost 50 countries around the world. This result
was achieved despite the absence of Phantom from the market and unsettled
market conditions in the important Middle East market. New Phantom was unveiled
in July to unprecedented worldwide acclaim by media and prospective customers
alike and has a strong order book. Full production of New Phantom is now
underway and customer deliveries commenced at the beginning of this year.
Torsten Müller-Ötvös, CEO, Rolls-Royce
Motor Cars, said, “This outstanding result, achieved even with our pinnacle
product, Phantom, absent during 2017, reaffirms Rolls-Royce Motor Cars as the
world’s leading luxury manufacturer. We remain committed to our stated long‑term, sustainable,
successful growth strategy and this result, amidst a backdrop of global
uncertainty, affirms this approach.”
The
company recorded strong sales in key global markets, with the Americas region
retaining top status (around a third of global sales) and China showing a
return to form (sales up 40% on 2016). South Korea was one of several countries
that achieved record sales results in 2017.
As
part of its commitment to long-term sustainable growth, Rolls-Royce announced
five new dealerships during 2017, bringing the global dealership network to
138. New launches included Atlanta (USA), Hiroshima (Japan) and a boutique
dealership in Phuket (Thailand).
Models
Sustained
global demand for Rolls-Royce’s fine products was driven by the continued
success of Wraith, Ghost and Dawn families, which were further enhanced with
the introduction of Dawn Black Badge. Black Badge is a clear indication of the
modernisation of Rolls-Royce and how the company intimately understands and
responds to customer demand and the shift in the luxury landscape.
New
Phantom was confirmed by media as “the best car in the world” in October at the
global media press drive, with the car being awarded multiple five star
reviews. First customer deliveries commenced at the beginning of this year.
Bespoke
One of
the marque’s founding beliefs is that true luxury is deeply
personal, and accordingly Rolls‑Royce
continued to invest heavily in its Bespoke capabilities and the flexibility of
craftsmanship.
Rolls‑Royce’s
position at the pinnacle of luxury was reaffirmed in 2017, one of the most
significant years for Bespoke in the 114-year history of the brand. The
Rolls-Royce ‘Sweptail’ is the first modern coachbuilt Rolls-Royce and redefined
the richness of dialogue between a commissioning patron and a true luxury
house.
‘The
Gallery’ provides an unprecedented opportunity to present artwork within a
motor car, showcasing a previously unseen level of Bespoke craftsmanship. For
the first time, patrons can commission and curate art, free from the constraints
of automotive design, in a way that only Rolls-Royce can.
Virtually
every Ghost, Wraith and Dawn produced in 2017 contained specially-commissioned
and unique Bespoke design elements, reaffirming Rolls-Royce as the world’s only
truly handcrafted luxury motor car. This position was further reinforced
through its latest Bespoke creations, which in 2017 included: ‘Elegance’ Ghost, finished in a paint created from
diamonds; Wraith Inspired by British Music, celebrating the legacy of some of
British music’s most revered rock and vocal artists; Dawn in Fuxia, a vibrant
interpretation of Dawn, colour-matched to a flower petal, for renowned collector
Michael Fux; and ‘Spirit of Calligraphy’ Ghost, a Bespoke design that combines
Arabian heritage with the philosophy of Rolls-Royce’s founders.
Future
Growth
Throughout
2017, significant building and expansion work also continued at the Home of
Rolls-Royce at Goodwood. The company invested heavily in a new single-line
manufacturing system that is central to its long-term production strategy. The
system is now fully operational.
The
Rolls-Royce Technology and Logistics Centre at Bognor Regis was extended in
2017 by almost 10,000m2 to meet growing demand and in readiness for future
models. The expansion gives the purpose-built facility, located close to the
manufacturing plant at Goodwood, the same overall footprint as the Home of
Rolls-Royce, more than doubling the scale of the company’s facilities since
launch in 2003.
Rolls-Royce
demonstrated its long-term commitment to supporting future talent with a record
intake on its industry-leading Apprenticeship Programme. Almost 50 young people
are currently learning skilled trades at the Home of Rolls-Royce, with similar
recruitment levels planned for 2018. Record numbers of graduates and interns
also joined the company during 2017.
The
success of Rolls-Royce is based upon an intimate understanding of true patrons
of luxury. This was echoed in the success of the marque’s Provenance (pre-owned)
and Financial Services programmes, which both enjoyed exceptional results in
2017. These tailored solutions reflect the way in which many of today’s
customers of luxury seek to invest in fine objects.
In
closing, Mr Müller-Ötvös said, “As the world’s leading
luxury house, Rolls-Royce Motor Cars has a unique and detailed understanding of
the desires of our customers. Our business model continues to produce growth at
just the right pace for a truly rare and exclusive brand, and we emphatically
reject mass luxury. This provides the perfect basis upon which to unveil our
highly anticipated new model, Project Cullinan, later this year.”
Komar JOHARI / komarjohari@gmail.com
ขอขอบคุณ : Rolls-Royce Motor Cars
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